Transforming a B2B SaaS demo pipeline with targeted positioning and full-funnel optimization.
Overview
BookingWhizz needed to scale their B2B SaaS pipeline with higher quality leads and improved conversion efficiency.
The Challenge
Generic messaging, poor lead quality, and high acquisition costs were limiting growth and sales team effectiveness.
Our Approach
Positioning refresh, ICP content clusters, demo-request landing pages with proof, LinkedIn Ads with retargeting, Search campaigns with intent buckets, partner webinars, HubSpot automation & lead scoring, and pricing page CRO.
The Outcome
Nearly tripled qualified demo requests while improving lead quality and reducing acquisition costs across all channels.
Strategy Modules
Key tactics and channels that drove results.
Positioning
ICP-focused messaging and content strategy
Paid Media
LinkedIn and Search campaigns with intent targeting
CRO
Landing page and pricing page optimization
Marketing Automation
HubSpot workflows and lead scoring