Scaling a global calling app across target corridors with localized growth strategies.
Overview
Cybtel sought to expand their international calling app into new geographic corridors while improving user activation and retention.
The Challenge
Low awareness in target markets, poor first-call conversion, and high early-stage churn were limiting expansion efforts.
Our Approach
Corridor-specific landing pages, promo credit tests, ASO with call-quality messaging, WhatsApp drip sequences, ROAS-positive Search and Store Ads, referral boosts, and exit-intent offers.
The Outcome
Tripled installs in target corridors while dramatically improving activation and retention metrics across the user journey.
Strategy Modules
Key tactics and channels that drove results.
Localization
Corridor-specific messaging and landing pages
ASO & Paid
App store optimization and performance marketing
Activation
Promo credits and WhatsApp onboarding sequences
Retention
Referral programs and churn reduction tactics