Building a local B2B commerce engine that drives qualified leads at scale.
Overview
EMS Global Appliances needed to generate high-value B2B leads across multiple local markets for their commercial appliance business.
The Challenge
Poor local visibility, manual quote processes, and inefficient lead routing were limiting growth potential.
Our Approach
Local SEO at scale with category and geo pages, buying-guide content, quote-builder funnels, Google Ads (call-only, Search, PMax), Make.com CRM automations, financing CTAs, product structured data, and lead routing SLAs.
The Outcome
Achieved 4.6x month-over-month lead growth with significantly higher quote values and improved operational efficiency.
Strategy Modules
Key tactics and channels that drove results.
Local SEO
Scaled category and geo-targeted content
Lead Gen
Quote-builder funnels and call-only campaigns
Automation
CRM workflows and lead routing optimization
Content
Buying guides and product structured data