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DTC E-commerce
Revamping a DTC natural products brand for higher AOV and customer lifetime value.
DTC
E-commerce
Subscription
+24%
AOV Increase
+17%
Subscription Rate
28%
Email Revenue
Overview
iCareNaturals wanted to increase average order value and build a sustainable subscription revenue stream.
The Challenge
Low AOV, minimal subscription adoption, and underutilized email channel were limiting profitability and growth.
Our Approach
Bundle builder, PDP copy and image testing, influencer seeding, Klaviyo flows (browse/cart/upsell/cross-sell), UGC creative, and post-purchase surveys feeding product roadmap.
The Outcome
Significantly improved unit economics with higher AOV and subscription adoption while establishing email as a major revenue driver.
Strategy Modules
Key tactics and channels that drove results.
CRO
Bundle builder and PDP optimization
Email Marketing
Klaviyo automation flows driving 28% of revenue
Creative
Influencer partnerships and UGC campaigns
Product
Data-driven roadmap from customer feedback