Scaling conversions and achieving 12.7x ROAS with optimized Google Ads strategy.
Overview
Koolatron, a North American manufacturer of innovative home and outdoor appliances, aimed to scale online sales and maximize return on ad spend through strategic Google Ads optimization.
The Challenge
Limited ad efficiency and underutilized product catalog were constraining eCommerce growth despite strong brand recognition and product-market fit.
Our Approach
Campaign restructure by product categories (Coolers, Mini Fridges, Outdoor Gear, Food Storage), Performance Max campaigns leveraging Google AI, high-intent keyword optimization with seasonal demand targeting, dynamic remarketing for site visitors, enhanced creative highlighting unique selling points (Energy Efficient, Portable, Made in North America), product-level conversion tracking, and enhanced conversion tracking with SKU-level reporting.
The Outcome
Achieved exceptional 12.7x ROAS, generating $294K in revenue from $23K ad spend. Increased conversions by 29% and added $131K in incremental revenue while maintaining cost efficiency during strategic scaling.
Strategy Modules
Key tactics and channels that drove results.
Campaign Structure
Category-based segmentation with Performance Max for AI-driven optimization
Targeting
High-intent keywords and dynamic remarketing with seasonal promotions
Creative
Product USP highlighting and performance-driven ad copy
Analytics
Enhanced conversion tracking and SKU-level performance analysis