Full-funnel reframe: positioning a live streaming platform for conversion and growth.
Overview
OneStream Live needed to improve conversion rates across the entire funnel and scale paid acquisition profitably.
The Challenge
Confusing website messaging, low trial-to-paid conversion, and unprofitable paid campaigns were limiting growth.
Our Approach
Website redesign in Next.js with narrative messaging, multi-step trial landing pages, webinar engine, gated templates library, Search and YouTube ads, lifecycle automation, and analytics governance with server-side tagging.
The Outcome
Dramatically improved conversion rates across the funnel while achieving profitable paid acquisition at scale.
Strategy Modules
Key tactics and channels that drove results.
Website
Next.js redesign with clear narrative messaging
Conversion
Multi-step trial flows and gated resources
Paid Media
Search and YouTube campaigns at 3.8x ROAS
Analytics
Server-side tagging and attribution modeling