From regional player to 1M+ users: telehealth growth at scale.
Overview
Sehat Kahani needed to scale from a regional telehealth provider to a national platform serving millions of users across Pakistan.
The Challenge
Limited brand awareness, high customer acquisition costs, and low trial-to-consultation conversion rates were holding back growth in a competitive market.
Our Approach
Full-funnel paid social with AIDA creative system, doctor-advocate UGC, referral engine with tiered rewards, ASO overhaul, multilingual landing pages, onboarding email/SMS flows, healthcare schema for trust, CRM retargeting, weekly creative sprints, and cohort & LTV analytics.
The Outcome
Achieved 1M+ app users with dramatic improvements in conversion rates and customer acquisition efficiency, establishing Sehat Kahani as a leading telehealth platform.
Strategy Modules
Key tactics and channels that drove results.
Paid Social
AIDA creative system with doctor UGC and weekly testing sprints
ASO & Mobile
App store optimization and multilingual landing pages
Lifecycle Marketing
Email/SMS onboarding flows and referral engine
Analytics
Cohort analysis and LTV tracking for optimization